Skoda and Strauss are reviewing their sponsorship agreements for the Ice Hockey World Championship should Russia be allowed to participate, according to a report on November 4, 2026. The two companies, both prominent sponsors of the tournament, are assessing their involvement amid ongoing geopolitical tensions surrounding Russian participation in international sports events.
The review comes as the International Ice Hockey Federation (IIHF) continues to evaluate the eligibility of Russian teams for upcoming world championships. Skoda, a long-time automotive partner of the tournament, and Strauss, a major sponsor, have not announced a final decision but are monitoring the situation closely.
An illustration accompanying the report showed a Skoda emblem on display at the 89th Geneva Motor Show, highlighting the brand's visibility in global sporting events.
