Veteran broadcaster Ernie Johnson delivers a surprise performance of DMX's 1999 hit "Party Up" in a new promotional spot for ESPN's Inside the NBA studio show. The clip, which surfaced Thursday, features the longtime host stepping out of his usual analyst role to rap the iconic track's opening verse.
Johnson, who has anchored Turner Sports' NBA coverage for over three decades, is known for his measured delivery and chemistry with co-hosts Charles Barkley, Shaquille O'Neal, and Kenny Smith. The promo marks a departure from the show's typical highlight-reel format, leaning into the program's cultural footprint ahead of the upcoming NBA season.
ESPN acquired rights to Inside the NBA as part of its new media agreement with the league, set to begin with the 2025-26 season. The network has been rolling out promotional material throughout the offseason to introduce the franchise to its platforms.
