LeBron James has sent a cease and desist letter to an AI-powered sports betting application over the unauthorized use of his likeness, according to a report by Matt Larter of The Big Lead on November 5, 2026. The legal action targets the app's alleged exploitation of James' name, image, and likeness for promotional purposes without consent.
The move highlights growing tensions between athletes and emerging technology platforms that leverage artificial intelligence to create betting content. James, a four-time NBA champion, has been vocal about protecting his intellectual property rights in the digital space.
Details of the specific app and the exact nature of the likeness usage were not disclosed in the initial report. Representatives for James have not yet commented publicly on the matter.
