The Dallas Cowboys, long known as "America's Team," are facing a shift in identity following the introduction of Brian Schottenheimer as the franchise's new head coach on January 27, 2025. Owner Jerry Jones presided over the press conference at The Star in Frisco, Texas, marking a new era for the organization.
Schottenheimer, previously an offensive coordinator, takes over a team seeking to return to championship contention. The move comes as the Cowboys' national popularity has waned in recent years, prompting discussions about whether the "America's Team" label still applies.
