Leicester City supporters have expressed anger after the club's front-of-shirt sponsor BC Game announced adult content creator Eva Elfie as a brand ambassador. The partnership, revealed by the gambling and gaming company, has drawn criticism from fans who view the association as inappropriate for a Premier League football club. BC Game, which has held the primary sponsorship position on Leicester's shirts, described Elfie as an "ambassador" in their announcement. The Independent reported on November 6, 2026, that the move has sparked significant backlash across fan forums and social media, with many questioning the club's oversight of sponsor activities.
Leicester City Fans Outraged Over Sponsor BC Game's Partnership with Adult Content Creator Eva Elfie
