UFC owners are in discussions to expand the mixed martial arts promotion's broadcast presence onto HBO and other platforms as part of a partnership with Paramount and Warner Bros., according to a report from SB Nation.
The potential deal would mark a significant shift in UFC's media distribution strategy, bringing its content to the premium cable network HBO under the broader Paramount-Warner Bros. corporate umbrella. Specific details regarding the scope of programming, financial terms, or implementation timeline were not disclosed.
UFC's current media rights agreements have primarily centered on ESPN platforms in the United States since 2019. An expansion to HBO would represent the promotion's return to premium cable distribution, where it previously aired events on pay-per-view and specialty channels before the ESPN partnership.
The discussions come as media companies continue to consolidate sports rights across streaming and linear platforms, with Paramount and Warner Bros. Discovery exploring collaborative opportunities following their respective corporate restructuring efforts.
