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Championships & Races

Ricky Stenhouse Jr. Says Cup Team Needs Up to $10M in Sponsors to Break Even

Ricky Stenhouse Jr. Says Cup Team Needs Up to $10M in Sponsors to Break Even
Championships & Races · 04:59:32 - Tuesday, 10 November 2026

NASCAR driver Ricky Stenhouse Jr. stated that a Cup Series team requires up to $10 million in sponsorship revenue just to break even, underscoring the high financial demands of competing at the sport's top level.

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