Texas Tech University has paid Skydance Sports $999,000 to produce a docuseries about its football program for the Paramount+ streaming service, according to a report by USA TODAY Network via Reuters Connect.
The agreement covers the creation of a documentary series that will showcase the Red Raiders football program. Financial details were disclosed in public records obtained by the news organization.
Skydance Sports, a division of Skydance Media, will handle production of the series, which is expected to air on Paramount+. The project follows a growing trend of collegiate athletic programs partnering with media companies to create behind-the-scenes content.
