AC Milan and Inter Milan have agreed a record-breaking €650 million naming rights deal for their planned new stadium, which will be called Generali Stadium. The announcement was made on October 30, 2026.
The deal, reported by Yahoo Sports, represents the largest naming rights agreement in football history. The new stadium will replace the iconic San Siro and is expected to be shared by both clubs. Further details about the construction timeline and financial structure were not disclosed.
