USA TODAY columnist Matt Hayes examines the departure of a pivotal Big 12 Conference figure known as "The Big 12 Salesman" in an opinion piece published Friday. According to Hayes, the executive's final negotiated deal has effectively "sold out" college football, marking a significant moment in the sport's evolving landscape. The article reflects on the implications of this exit for the conference and the broader collegiate athletics model.
Opinion: Big 12 Salesman Departs After Final Deal Reshapes College Football
