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World Sports

Eddie Hearn Set to Increase Influence in Premiership Rugby

Eddie Hearn Set to Increase Influence in Premiership Rugby
World Sports · 09:05:10 - Saturday, 31 October 2026

Boxing promoter Eddie Hearn is expected to expand his influence in English rugby union after meeting with Premiership Rugby executives in Monaco last week. Hearn, who runs Matchroom Sport, recently signed British and Irish Lions players Finn Russell and Henry Pollock to his management stable.

Backing from Premiership Leadership

Premiership Rugby chief executive Simon Massie-Taylor welcomed Hearn's involvement, describing Matchroom as a "force for good" and noting Hearn's ambition goes beyond player representation. "He doesn't want to be a disruptor. He wants to work with the league, but he definitely wants to agitate for more growth and sees a lot of potential," Massie-Taylor said. He anticipates Hearn will represent more top stars in the Premiership, potentially leading to new events, big games, and commercial opportunities across the league.

Financial Health Improving

The comments came alongside the release of the Premiership's second annual financial monitoring report, which showed all 10 clubs passed financial standards for the 2026/2027 season. Revenues have increased and collective club losses are forecast to fall by £26.7 million. Newcastle Red Bulls, Exeter Chiefs, and Bath Rugby have secured major external investment over the past year. However, no club is yet profitable, with Saracens and Sale Sharks reporting the heaviest losses. Massie-Taylor expects the vast majority of clubs to move into profit within the next five years.

Expansion Plans and Welsh Interest

The report reiterates the league's plan to expand from 10 to 12 teams by the 2030/31 season. Future entrants must play at least one season in the second-tier Championship and purchase a "P-Share" valued around £20 million. The Welsh Rugby Union has approached the Premiership about Welsh sides joining to form an Anglo-Welsh league, but Massie-Taylor said the priority remains developing clubs within the English system, including potential revivals of former clubs like Wasps or London Irish.

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