The Dallas Cowboys remain the NFL's highest-profile franchise, yet they have not reached the NFC Championship Game since the 1995 season, when they won their third Super Bowl in four years. Despite an 11th-best regular-season record over the past three decades, their postseason record ranks fourth-worst in the league.
Owner and general manager Jerry Jones has refused to alter his approach. He continues to serve as the team's de facto general manager, conducts postgame media interviews before the head coach or players, and appears on local radio multiple times per week. In a recent interview on 105.3 The Fan, Jones stated there is "zero correlation" between coaching salaries or the number of coaches and winning in the NFL.
The article notes that good coaches tend to win more games and generally cost more to hire. Since parting ways with Jimmy Johnson — the coach who led the early-1990s dynasty — Jones has opted for candidates such as Jason Garrett, Mike McCarthy, and Brian Schottenheimer, described as "go-along-to-get-along types" who do not challenge his authority.
During the most recent coaching search two years ago, the Cowboys did not request interviews with several highly regarded candidates, including Ben Johnson (now with the Chicago Bears), Mike Vrabel, Liam Coen, and Brian Flores. The team instead interviewed candidates who drew little interest from other clubs.
The piece argues that Jones' unwillingness to pay for top-tier coaching talent and his reluctance to share credit for success are central reasons the Cowboys have been unable to end their playoff drought.
