British musician Ben Lovett, co-founder of the Grammy-winning folk-rock band Mumford & Sons, has become involved with seven-time NASCAR Cup Series champion Jimmie Johnson's racing legacy initiative, according to a Forbes report published Wednesday.
The collaboration marks an unusual crossover between the music industry and American stock car racing. Lovett, who performed at Berlin's Waldbühne venue on July 9, 2026, is described as now being "part of Jimmie Johnson's NASCAR legacy" in the report by contributor Bruce Martin.
Details of Lovett's specific role or the nature of the legacy project were not disclosed in the initial reporting. Johnson, who retired from full-time Cup Series competition after the 2020 season, has since pursued various ventures including part-time racing in IndyCar and IMSA, as well as ownership stakes in racing teams.
The partnership highlights the growing trend of cultural figures from outside traditional motorsports engaging with NASCAR's expanding audience reach.
