The Pac-12 Conference's "After Dark" scheduling window, featuring late-night kickoffs, has emerged as a valuable broadcasting asset that other conferences could emulate. The strategy capitalizes on a unique time slot that attracts national television audiences after earlier games conclude.
A recent example came during the Bucked Up LA Bowl on December 13, 2025, at SoFi Stadium in Inglewood, California. The Boise State Broncos faced the Washington Huskies, with Broncos quarterback Max Cutforth featured in the nighttime showcase. The game highlighted the exposure benefits of the late-night window.
Analysts suggest the Pac-12 After Dark model provides a blueprint for maximizing viewership and revenue, particularly as media rights negotiations evolve across college football.
