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World Sports

Canelo Alvarez's SANTOS Brand Extends Boxing Champion's Legacy

Canelo Alvarez's SANTOS Brand Extends Boxing Champion's Legacy
World Sports · 21:28:53 - Sunday, 8 November 2026

Mexican boxing superstar Canelo Alvarez has launched a brand called SANTOS, which serves as an extension of his legacy in the sport. Details about the brand's specific offerings and business structure were not immediately available in the initial report by USA TODAY Sports.

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